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Make sure your keyword list is based upon strong local keyword research. However, take it a step further and use keywords that specifically describe areas of your geofencing virtual map. You can do this by tying in your business name to the specific area, town, or city your business is located in. This means creating keyword phrases such as “best restaurant in St. Augustine, Florida” as opposed to just targeting phrases like “best restaurant” or “closest restaurant”.
We can place a virtual boundary around the brick-and-mortar location of your competitors and show your ad to their customers. Showcasing your unique value proposition via our custom display advertisements will allow potential clients to become aware of the options they have. The hospital created targeted social media ads that appeared in qualified users’ news feeds to advertise open job opportunities. In this instance, they targeted people who had specialized experience in pediatrics. Although geofencing has excellent ROI, like any marketing tool, its campaigns can be refined and optimized.
We’re changing our name to PPC Better
Geofencing helps you direct people to your physical location and look to make a purchase. It’s a great way to draw in people who may not have visited your location otherwise. It’s great for the user because they can easily book a ride and don’t have to think about how to get to their destination.
A successful campaign is going to be dependent on many different things, just like any ad campaign. But when done correctly, and you have done your homework on your audience ahead of time, the odds of success will go way up. Let’s say that you have a product to sell or a service to offer to travelers, who visit your city? In this case, it would be better for you to target airports in your city. So, you should show your Google Ads to everyone, who is coming into your airport.
Geofencing Marketing: The evolution of consumer marketing
I’d guess that at least 80% of the Google Geofencing Ads who have ever asked a question like this already know that there’s this IP address thing and it is definitely a piece of the location targeting pie. The most obvious one is when a user is accessing the web via a VPN, but location errors are common if the only method of determination used is IP address. Modern DSPs use endeavour to use multiple data points, like phone GPS, nearby WiFi and more, to determine user location. Explaining in more detail about this specifically is beyond the scope of this post, but you can easily find countless examples in the SERP of a query like this one.