The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make ends meet in the depths of the 1930s, but the smaller prototypes he previously made of items like ironing boards and ladders had wonderful potential seeing that children’s toys. He named the organization Profano after two Danish terms, leg and godt, meaning “play very well. ”
In 1958, he invented the iconic profano brick with pipes inside that makes it interlock to lego pieces. This innovative innovation totally changed the company and allowed that to increase at an unbelievable pace.
By the 1960s, Profano had expanded its world-wide reach and began manufacturing toys under license in North America with an arrangement with luggage maker Samsonite. This company also started out selling sets with all the portions had to build a certain model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Community (later has been renowned Lego City), and FabuLand.
In the early 1970s, Lego got a remarkable step forward having its introduction of Lego information that experienced movable legs and arms. The company also began applying more plastic material and launching larger obstructions for youngsters, a brand called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent each year, in spite of overall doll industry revenue growth reducing.
Today, Lego is a massive global firm with income of over $5. 8 billion and one of the most click for more coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less such as a ruthlessly business giant and more like an ancient family good friend.